We are a daily support for those who care about the health of people in Serbia. Our distribution and logistics processes are standardized and defined so that the supply of our customers across the country is fast and reliable. Through our call centre and BETTY partnership program, we are available to our customers so that their and our health care mission can meet even the greatest challenges.

INO-Pharm has been part of PHOENIX group since 2012. We are specialized in the procurement, importing and distribution of medicines and medical devices that need special treatment.

Through an umbrella partnership program, the PHOENIX group brings together 13 brands in 16 countries across Europe with more than 12,300 independent pharmacies.

For the pharmaceutical industry, as well as for independent pharmacies, such programs mean a synergy of experience and knowledge, an outstanding approach in the development of pharmaceutical services in the pharmacy and customized solutions through 13 strong local brands, one of which is BETTY.